Questions you should be asking yourself before you spend money to advertise.
What 4 factors should I be looking for in advertising?
What 4 factors should I be looking for in advertising?
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Look for an advertising method that can be targeted to specific areas. (Zone specific)
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Presents with high visibility and gets noticed. (Impressions)
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Is highly repetitive. Gets seen and remembered. (Frequency Rate)
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Low cost per thousand views. (CPM)
*TV, radio, newspapers, and online advertising can be skipped, blocked, tuned out or turned off. Transit Truck Advertising is a hybrid between a billboard and a bus sign, that gets noticed, moves to multiple locations, and can’t be Turned Off!
Why Outdoor advertising?
Why Outdoor advertising?
Outdoor advertising provides a constant reminder, keeping your name, service, or product, fresh in your target consumer’s mind.
It will reach and influence your consumers when they are on their way to make a purchase.
Why transit truck advertising?
Why transit truck advertising?
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It can’t be turned off like television.
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It cannot be thrown away like a newspaper or magazine.
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It reaches drivers and passengers no matter what radio station they’re listening to.
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The large, colorful, innovative designs demand attention and start 4’ high off the ground and go up.
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You have exclusivity in your space.
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It delivers to a varied audience.
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It offers flexibility of ad size and location.
Will my ads be seen?
Will my ads be seen?
Absolutely. Our exclusive network of vehicles travel on all the main roads and stop at highly populated locations - so your ad can be read. Couple this with a well designed, properly colored ad that “POPS OUT”, and your ad won’t just get noticed - it will be remembered.
Who will see my ads?
Who will see my ads?
Our vehicles travel through cities and outlying suburban areas, shopping malls, universities, business districts, amusement centers, supermarkets, convenience stores, gas stations, theaters and convention sites. People spend more time driving in vehicles than they do reading the paper or watching the news. Thousands of businesses, people in cars, pedestrians on foot, and visitors to your area, will be exposed to your large moving message.
Can I choose the areas I want to display my ad?
Can I choose the areas I want to display my ad?
Yes. We can pinpoint your target market and concentrate your resources in that exact area/city/town/zone/state or region.
How do I design an effective ad that will be remembered?
How do I design an effective ad that will be remembered?
When you know who you are talking to, you can develop a strong marketing message. Effective ads use direct messaging that speaks to the needs, wants, and unique characteristics of your target audience. A sign that jumps out at a potential customer is easily remembered. Signs with just words and no color are to easily missed and scanned over. With our help we will design an ad that is right for you.
How do I define my Target Market?
How do I define my Target Market?
A target market, is a specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services. Your customers are united by some common characteristics, such as demographics or behaviors such as age, gender, education, or localization. We analyze your company and develop a marketing plan specifically tailored to reach your customer.
Is there a big cost difference between major media rates?
Is there a big cost difference between major media rates?
Outdoor advertising has a lower cost per thousand (CPM) than any other type of advertising. Outdoor advertising costs 80% less than television commercials, 60% less than newspaper advertising, and 50% less than radio advertising. Outdoor advertising communicates ideas at the lowest possible prices.
When should I start?
When should I start?
Many consumers are more likely to visit a business after viewing an advertisement. More consumers mean more sales and more business for you. * A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.
With that being said, Mack Daddy Ads has put in place a “Covid-19 Stimulus Package” for everyone, at highly discounted rates, that are affordable to all. We don’t know how long this will last. The time to start is now. You can’t afford not to do it.